Selling Value is published and available for immediate shipment

April 26, 2010

I’m delighted to announce the publication of Selling Value, the complete guide to designing, marketing and selling support packages — in other words, a compilation of this blog, with over a dozen case studies to inspire you to augment and improve your current support portfolio. The book is written with a light-hearted tone and a format that makes it easy to zero in on just the topics you need.

You can buy it here.